Operates under the Bäckerei Hug banner, managing 14–16 bakery cafés and retail outlets across cantons Luzern, Zug, Aargau, and Zürich.
Established in 2015 as a separate AG entity, it's a family-owned spin-off from the HUG baking group (originated 1877) .
Employs around 310 staff offering high-quality fresh baked goods, pastries, fresh snacks, plus organic & fairtrade coffee in café settings