Fairtrade is the most recognised and trusted sustainability label working to make trade fairer for the people who grow our food. Through the global fair trade movement businesses, NGOs, and shoppers alike are rebalancing trade – one product at a time. For more than three decades, Fairtrade has been making an impact on the way trade works. We believe that every farmer and worker should have access to a better way of doing business, and a better way of living. As a leader in the global movement to make trade fair, Fairtrade supports and challenges businesses and governments, and connects farmers and workers with the people who buy their products.